![]() Listing optimization and conversion optimization are practices that you should always try to do, but there is a lot of detail and a steep learning curve if you are a beginner at eBay SEO. It’s one of the fundamental four factors and a very in-depth topic in its own right. This is how to maximize your conversion rate, so as many buyers as possible who find your listing proceed to buy your item. ![]() This is the detail of how to build eBay listings that give positive signals to the Cassini search engine and look compelling in the search results. These are the factors that have been shown to have the greatest impact on eBay search ranking. The tips in this article are in three main sections: There is no single recipe for making a successful listing, but there are plenty of well-understood contributing factors.Ī good listing needs a balance of those factors, depending on the product type, time of year, pricing and more. It’s both a science and an art, consisting on the one hand of clear-cut best practices, and on the other hand of instinct and experimentation. You can’t directly control this, but you can influence eBay’s algorithm by optimizing your listings, maintaining high standards as a seller, and using the right marketing tactics. Succeeding at eBay SEO is about aligning those goals – to give eBay all the right signals to indicate that your listing should be ranked as one of the best matches for a specific search query. eBay’s goal is to show only relevant listings to buyers, and to rank them so the “best” listings are first. Your goal, as a seller, is to get your listings shown to as many buyers as possible, by being ranked as highly as possible in the search results. The top three search results on any platform (Google, eBay, Amazon) get the majority of views, while the bottom three search results usually get none.īuyers can change from Best Match to another order of results, but Best Match is the default: ![]() The ranking is critical, because we all look through search results from top to bottom. The ordering of search results on eBay is known as “Best Match”. Let’s look at that in a little more detail. The result is a page of search results containing all the listings eBay believes are relevant and, most importantly, that are ordered (or “ranked”) so the “best” listing is at the very top. To do this, the Cassini search engine has to take dozens of factors into account including listing information, feedback, performance metrics, sales history, previous buyer behavior and more. eBay wants a buyer to enter a search term and be presented with competitively priced products that closely match their requirements, offered by sellers with excellent customer service. Search is at the center of online shopping, for eBay and everyone else as well. An enjoyable and efficient shopping experience keeps buyers coming back to the site which is good for eBay and, of course, good for sellers too. Why is search so important? eBay’s mission is for buyers to have the best shopping experience possible, to help them find relevant products and complete purchases easily. It is named after the Cassini space probe and replaced eBay’s previous space-themed search engine, Voyager. eBay’s search engine: CassiniĬassini is the name of eBay’s current search engine technology, introduced back in 2013. Here’s everything you need to know about improving your search ranking to get more views and sales on eBay. While they aren’t practical for all sellers, you really should use them if you possibly can. There are four key practices shown to have the greatest impact on eBay search ranking. By using these tried and tested eBay SEO tips you can improve your search ranking, get more views and make more sales.ĮBay listing optimization is one element of that, but it’s not the whole picture. ![]() What is the magic formula for reaching the top of eBay’s search results? That’s what this guide is all about. If your listings are nowhere to be found, you’ll get zero. If your listings appear at the top of eBay’s search results, you will get more views and more sales. To make sales on eBay, buyers have to find you first. This post is by Matthew Ferguson of Emanaged and Rich Insight.
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